Audience, Promotion & Distribution and Risk Assessment - Research and Construction

AUDIENCE RESEARCH - BY SARA AVRAMOVSKA (SA)

Audience (Google Definition) '' the assembled spectators or listeners at a public event such as a play, film, concert or meeting'' in other words, an individual or a group of people that consume any media text though Radio, Newspaper and Magazine, TV or online which are also fall into the media form categories. Audiences are divided into 2 categories:

Mass Audience: intended to reach a large group of audiences.
Niche audience: is a term used to describe a smaller group of audience that are influential with a unique interest into the media form. 

Without audiences there will simply be no media and the mass media within today's era is becoming increasingly competitive them ever in order to gain more and more audiences and make more profit.  due to this it is very important to acknowledge our Psychological Thriller target audience, mode of address, audience segmentation as well as audience feedback/response to our final product once it is constructed. 

Why do some people enjoy Psychological Thrillers while others don't? 

By Sara Avramovska (SA) & Monisha Roy (MR) 


Should't watching another human, even a fictional one, in a grip of mental terror be a discomforting and distasteful experience for all of us?! Well it is for all of the viewers, however some enjoy it for multiple number of reasons. According to Alfred Hitchcock ''People like being scared, when they feel safe.''.And this could possibly be one idea of why people enjoy watching Psychological Thrillers.

For the feedback of this particular question we have decided to sum up both male and female views altogether. In a bullet point form.  According to a professor and associate head of the Brian Lamb School of Communication at Purdue University, Glenn Sparks, has stated that the reasoning behind the love of Psychological Thrillers is related to the increased heart rate, respiration and blood pressure. According to an article found on www.psychocentral.com, ‘’

After the film is over, this physiological arousal lingers, Sparks said. (We’re just not aware of it.) That means that any positive emotions you experience – like having fun with friends – are intensified, he said. Instead of focusing on the fright you felt during the film, you recall having a great time. And you’ll want to come back for more, he said.’’ 


QUESTIONNAIRES - By Sara Avramovska and Monisha Roy (SA&MR)


ADVANTAGES & DISADVANTAGES OF QUESTIONNAIRES (By Sara Avramovska


ADVANTAGES -

For this task, our group was asked to create a questionnaire as it is an effective and convenient form/method of investigating into film itself as well as achieving a comprehensive perspective of our essential Psychological Thriller film genre .So, why are Questionnaires so useful? Well they help the individual conducting the research determine common patterns for example weather the stereotypical view of majority of male audiences being attracted to the action film genre while the female audience being attracted to the Romance film genre is true? Due to this within our questionnaire its is imperative that we incorporate the question ''What is your gender?'';  the question is fairly simple however it will help our group to meet the expectations,needs, preferences and priorities of our target audience with analysed perspectives from our final results by both female or male participants of all ages.

Furthermore, questionnaires are fairly easy to analyse and a large sample of the population can participate at a cost-effective way weather it is though Internet Surveys, Written Questionnaires or Leaflets. (The different ways of delivering questionnaires are listed in more detail next.) Questionnaires also come in different forms from tick boxes, opinion based or factual to text free responses and with the familiar format to most participants these are usually and must be easy and quick to complete.Nearly everyone has had some experience with completing  questionnaires weather they are about A2 Media Film Studies or filling in details at you GP. This furthermore makes the questionnaires simple to administer.

The researchers opinions will not influence the respondent especially within written questionnaires where there is no verbal or visual clues.

The final results can easily be quantified by the researcher or though as software program such as Powerpoint. When the data is collected it can then be used to compare and contrast and it can be used to measure change.

Same questions being asked (same information requested) reduces bias.

Allows people to answer them at a time convenient to them,

If anonymous perhaps more honest answers will be conducted,

Questions can be planned ahead of time by the analyst,





DISADVANTAGES -  I also believe that for this task, we must not only focus on the advantages of questionnaires but disadvantages also; by being aware of the disadvantages of questionnaires, it will help our group to avoid and escape most to benefit accomplishing a rewarding/successful outcome.
Notice: The ways in which we will escape disadvantaging our questionnaires is written in red,
  • If you forget to ask a question, it is impossible to go back to the participant, especially if they are anonymous.  (By reviewing our questionnaires ourselves as well as our media teacher several times, we can be assured that we will not miss an important question.)
  • Questions may be incorrectly completed due to the respondents misunderstanding the question due to poor design and ambiguous language used,
  • Participants may ignore certain questions which will make the final outcome data unreliable. (The individual handing out the questionnaires must be present at all times while they are filled in by the participant, however they must not influence the participants answers therefore communication between the two is not allowed until the questionnaire is handed back. Once that is done the researcher will briefly look though it in order to be sure every question is competed.) 
  • There is a risk of weariness if common questionnaires are carried out frequently. 
  • There is no way of knowing if the respondent is being truthful or not. (There is no way of knowing if the respondent is being truthful unless they are attached to a lie-detector test however by including a large number of participants....)
  • There is no way of knowing how much thought the respondent has put in. (Make sure that when you hand out the questionnaire to the participant they are not in a rush to be somewhere else or to do another activity. Make sure they are free.)
  • There is a level of researcher imposition - this means that the researcher decides of what is most important to include which means some questions will be avoided therefore the final data may be missing something of importance itself. (Once I have completed the questionnaire, I will ask my group as well as my class ates/students who are also creating their questionnaire and my A2 Media teacher to review it and feedback on weather I have missed out on any important questions.)
  • May lack validity. 
  • Participants may have different interpretations of the question An example of this includes ''good'' seen by one participant as ''poor'' to another. There is a level of subjectivity that is not acknowledged, 


Most Common Ways Of Delivering Questionnaires - By Sara Avramoska (SA)

I believe that it is important for our questionnaires to be distributed in different ways as each of the ways listed below have their advantages disadvantages towards our final result. This will help our group determine

  1. Internet Surveys -  Non-costly, can be accessed by anyone who uses the internet for free and they can also be shared and recommended though Facebook, Twitter, Snapchat and Instagram as few examples; the advertisement can help the researcher gain more participants. 
  2. By Mail/ Post - It is easy to administer and the participant has a visual quality of the object if needed however the researcher does not have the ability to control weather the questionnaire will be sent or completed therefore this method is not as useful. A greater level of literacy is also required therefore the question is not misread or misunderstood. There is also a risk of the questions being filled in in the wrong order. 
  3. Phone - Does not do any justice to visual material which is needed for our Questionnaire Nb. 2 as a question about which Psychological Thriller poster the participant prefers must be included therefore we are aware of how to develop and improve our own movie poster in order to please the or our target audiences expectations.Also if there are a large number of alternative answers to choose from it is not suitable as well as for long questions. However this method is useful for ongoing events and it achieves a greater anonymity then In person ''street mail intercept.'' 
  4. By Email - easy to conduct and less costly the mail/post surveys. People are more likely to fill in a questionnaire by email rather then mail.
  5. In person ''street mail intercept'' - Gives the researcher an opportunity to observe the participant however the interaction between the two, can influence the response therefore creating a bias outcome. Loss of anonymity is also an issue along with the cost of the interviewer.  

Quantitative Research  -  By Sara Avramovska (SA)

''Quantitative data is data expressing a certain quantity, amount or range. Usually, there are measurement units associated with the data, e.g. metres, in the case of the height of a person. It makes sense to set boundary limits to such data, and it is also meaningful to apply arithmetic operations to the data.'' (Google definition)

Qualitative Research  -  By Sara Avramovska (SA)

''Qualitative data is typically descriptive dataand as such is harder to analyze than quantitative dataQualitative research is useful for studies at the individual level, and to find out, in depth, the ways in which people think or feel (e.g. case studies).'' 
(Google definition)


Questionnaire Nb. 1 - By Sara Avramovska (SA)


As the preliminary stage of our A2 Media Film Coursework, for this task our group was asked to perform a broad study based around film . I have decided to take responsibility into creating a simple starting point by creating Questionnaire Nb. 1 of the audience research which is neccessary in the beginning stages as it can be extreamly helpful for our group to destinguish what type of media product we will conduct. The final results of the Questionnaires, both number 1 and 2, will be used to furthurore develop our initial ideas and designs that will alter the previous ideas we had in mind.


Questionnaire 1 construction - First Draft 

(BY SA) For Questionnaire 1 myself and Monisha Roy have decided to 

Questionnaire 1 - Second and Final Draft 




QUESTIONNAIRE 1 AUDIENCE FEEDBACK - By Sara Avramovska (SA) and Monisha Roy (MR)



QUESTIONNAIRE 2 - SPECIFICALLY FOCUSED ON OUR GENRE (PSYCHOLOGICAL THRILLERS)

By Sara Avramovska (SA) and Monisha Roy (MR)

AUDIO AUDIENCE FEEDBACK - (EP, SA, MR)

WRITTEN FEEDBACK -



VIDEO FEEDBACK -


RISK ASSESSMENT - Ella Ponting (EP)

In order to shoot a safe, accident-free film I have decided to conduct a risk assessment based on the possible health and safety risks we may encounter whilst filming and thus have to take certain precautions as avoid this. For all films, risk assessments are taken to accompany any filming and recce schedule; they have to take into account the safety of the actors, cast and crew and the general public. This involves constructing a practical and realistic re-enactment of our film to identify where the possible hazards will arise and how these can be dealt with accordingly. In general, prior to filming one must contact the person who owns/is responsible for that area and get a letter signing their permission to the crew, however since our circumstances are slightly different to that of a professional film set, we did not need to obtain this. This was due to our central location being at my house, thus I had to ask permission from the owners (i.e my parents) who granted me filming rights for our filming. Our other location is the 'prayer room' at our school (Oxford Spires Academy) and we were granted permission by both our media teacher, and the person at attendance who holds the key to this room. However, next time we film and if it is somewhere outside the realms of school/a cast member's home then we will need to make sure to contact the person responsible for this area in advance. The risk assessment always has to be conducted before filming, however if changes need to be made during the filming process then often the risk assessment will be thoroughly evaluated and scanned to make sure that the changes made do not interfere with the other risks notated. 

In the chart below, I have noted the potential hazards by using a template for a risk assessment and ticking the potential problems that may arise for the making of our film.




Cold environment (likely) - For a short section of our film our actor has to have the door open to the garden whilst scanning her surroundings. We intend to shoot this scene from many different angles, some of which being outside. As we are shooting in the winter we need to ensure that our crew are all wearing warm clothing and shoes for the scenes where we need to be outside. We also need to intricately map out each shot for this short scene to avoid the protagonist having to be outside for a long period of time. The protagonist isn't wearing particularly warm clothing as she is meant to be wearing clothing that one would wear to bed thus we need to make sure that the time in which we will be shooting this scene is as short as possible whilst still accurately delivering the shot that has been mapped out on the storyboard. 

Manual handling (unlikely) - Whilst carrying out the hand-held camera technique we need to be careful to handle the camera with care as to avoid breaking the camera or landing on one of our actors. This is especially important for our birds-eye-view shots where we will have to be holding the camera just above the protagonist's face and will make sure to wear the camera strap around us at all times of filming. We also need to take care handling the lighting equipment and make sure that if it is too heavy for one person, another person will assist them. For the larger lights being transported we need to make sure that the stand and actual light are taken apart and transported separately to avoid them being dropped.

Object falling, moving or flying
 (likely) - During filming we need to make sure that our camera is firmly secured to the tripod to avoid the video-camera sliding off and either breaking or/and hitting our actors. We also need to make sure it is secure so that our shot remains continuous and in focus. We also need to make sure that for all the surfaces we will be using for the filming are either cleared, or don't have any unsafe objects perched precariously. As stated in manual handling, we also need to make sure to wear the camera strap for hand-held filming as to ensure that the video-camera doesn't fall and break or land on our protagonist.

Sharp object/material (very unlikely)
 - For one of our scenes, the protagonist picks up a key from the dining-room table, wedges it into the keyhole and unlocks the door. For this scene we need to ensure that our protagonist is holding the key by the key chain rather than to have her hands touch the sharp edge on this object. This will ensure that her hands won't be hurt whilst filming and no scars/ scratches will harm her. 

Slippery surface (unlikely)
- 
Whilst some of the surfaces are either carpeted or have a carpet in them, there are surfaces both in the kitchen/living room space that we are filming and the bedroom where the floorboards are prone to be slightly slippy and thus we will need to alert our protagonist to this for the filming process and make sure she doesn't wear clothes such as tights that will make it more likely for her to slip. 

Trip hazard (unlikely)
 - Situations such as having slippery surfaces may make filming slightly more difficult thus we need to acknowledge the hazards we may encounter that would lead to either our cast or crew to fall. For slippery surfaces, we need to ensure that our protagonist isn't wearing clothing such as tights which will make her more liable to falling over and to move at a leisurely pace at all times. We also need to make sure things like the extension lead we are using for the lighting equipment and video-camera charger are safely placed to the side of the room/ away from the shooting locations. We can do this by placing the lead at the sides of the walls to avoid it obstructing the cast/crews passage as well as only using as much of the lead that is needed so we don't have long trails of cord around which would make it easier to trip over. If we clean surfaces and floor before shooting we would also need to ensure that all the surfaces had been thoroughly mopped and dried well before the protagonist could enter the room.

Falls from height (unlikely)
- 
For the scene that will be shot in and around the stairs we need to make sure that our cast and crew, particularly the person shooting this scene to be careful and watch their steps whilst filming. To avoid any falls from height, thus we need to make sure that the stairs scene is filmed from different intervals so that the camera-woman has a chance to stop and move down the stairs to her next position. We also need to make sure that our actor is also aware of this risk whilst moving down the stairs and we will also advise her to move slowly down the stairs to avoid a potential fall. 

Contact with hot liquid/vapor (likely)
 - In the sequence where the protagonist enters the bathroom, turns on the tap, and washes her face, we will need to make sure that the tap temperature isn't too hot otherwise she may receive a burn, or overheat her face. This is likely to happen as the tap warms up very quickly and can very easily change from being a manageable temperature, to scalding in a matter of seconds. To avoid this we will try and film the scene in a reasonably short amount of time. We will hopefully achieve this by mapping out each shot for this scene impeccably as to ensure that the filming process for this scene will run as smoothly as possibly. 


Electric shock (remote) -  To ensure nobody gets an electric shock we will need to ensure to turn the power off on the lighting and video-camera charger after using it, making sure the sockets and outlets are unplugged and switched off as well. We are also using an extension lead which has a trip switch in case the circuit becomes overloaded and will also prevent our equipment from overheating. 


Fire (remote) - Our lighting equipment can be fire hazardous if it overheats, thus we are using an extension lead that has a trip-switch on so if the circuit becomes overloaded the power will automatically switch off. We will also make sure that we will keep the lighting away from wood and paper and after using we have decided to place it on a hard marble surface to cool down. We will also make sure not to directly touch the light and will use gloves when possible if needs be.

Management factors (lack of communication, co-operation, co-ordination and competence) (likely) - Management issues are likely to arise whilst filming, thus we have decided to divide up the work between us. As one of the central locations is my house, I am in charge largely of directing for the scenes set here as I am more familiar with these surroundings. I have constructed a storyboard based on this including shot types and techniques which Sara and Monisha will evaluate to make sure they suit our film and genre. Thus, similarly Sara and Monisha are in charge of doing the storyboard(s) for the counselor's scene set at school, as I have only joined the school 6 months ago I don't know the school as well as my team mates therefore it made sense to divide the roles this way. We will then divide up the filming: I will shoot the demon scene (Sara and Monisha are demons in the film), Monisha will concentrate on the transitions between rooms and Sara will do a lot of the filming in the bed-room and living-room space. If we have any problems we will make sure to be honest with one another and communicate well about any difficulties that may arise.

Lack of food/water (likely) - To complete our filming to the highest of standards we will make sure to take regular intervals in-between and keep hydrated, we will either do this all together or each of us take 10 minute shifts as to keep the filming on-going. We will also make sure our actor has some breaks and food to keep her energy levels up for the possible long hours of filming that our production may entail.

Physical fatigue (likely) - We will need to make sure everyone is physically and emotionally ready for shooting, this will include planning our filming sessions in advance and making sure that everyone has a good rest beforehand and is up for the task ahead of them. We will also check in with the actor(s) to see whether they are ready to shoot as our main actor, Han-Sun equally has a very busy schedule and we don't want to overwhelm her or exhaust her.

Repetitive action (unlikely) - To obtain the best shots it often requires the actors to repeat the same repetitive motions numerous times. This can cause health difficulties such as strains in ligaments and swelling which we would definitely want to avoid whilst filming. To avoid this we will need to map out precisely the shots we want to use and potentially practice the filming technique before using it on the actor to avoid having to do a lot of re-shoots. We will also need to consistently check in with our actor to make sure that she isn't hurt and to make sure she knows to talk to the crew if she is having any health difficulties.

Static body posture (unlikely) - Some of our scenes involve the protagonist in the same position (yet using different shots and angles) such as the sequence where she is reading a book. To avoid our protagonist experiencing back/neck strain we should make sure to carefully map out this scene to avoid having to do a lot of re-shoots and to make sure that the actor has breaks in between where she can stretch and relax.

Stress/anxiety (likely) - We will need to plan all of our filming days in advance as to make sure the crew, actors and other people involved in the film don't feel emotionally burdened to our film or that it is a source of a great amount of stress. The crew: myself, Sara and Monisha need to make sure that this project is our priority and thus schedule the filming around the actor's availability and times that it will be appropriate to shoot at my house. We also need to check up on our actors whilst filming to see how they are feeling and how much longer they can stay on set for before they return to other commitments.

Litter (likely) - One of the main things we need to consider is that the space is cleared, and no traces of litter or rubbish can be seen, to ensure our film looks as professional as possible. It will also make it easier to shoot later on as if more spaces are cleared it will be easier to arrange the room how it was previously. Litter on the floor could also lead to someone tripping and injuring themselves thus this is something we will definitely need to consider.

Nuisance noise/ vibration (likely) - Another important factor to consider is the use of diegetic and non-diegetic sound in our piece. Sound effects like the protagonist turning the pages of the book require complete silence so we have to make sure that everyone in the room and house remains silent for the scenes that require sound. We also need to make sure to use high-tech sound equipment for recording foley and the voice-over for our production. For this we will also need to make sure all the doors are shut and people nearby are alerted that we are recording sound as the sound equipment picks up even the quietest of noises.


Above is a recreation of how a stereotypical risk assessment would look like, for those of us who want to pursue a career in film-making would have to undertake doing a risk assessment as well as making a copy for the distributor.

EVALUATION - (EP, SA, MR)

(Sara Avramovska, Ella Ponting and Monisha Roy)

In what ways does your media product usedevelop or challenge forms and conventions of real media products? (PREZI)


- camera shots (Ella) 
- camera angles (Sara)
- camera techniques (Monisha)


   Locations:
- Counsellor's scene (Sara)
- Flashback sequence (everything before demon sequence) (Ella)
- Demon sequence (Monisha)

- Technology Equipment (list of equipment and why it was used - compare to film) (EVERYONE) DONE - NEED TO COMPARE TO REAL MEDIA PRODUCTS


Characters:
- Protagonist (hero/antagonist/protagonist) (Monisha)
- Counsellor (sidekick/someone who is aiding counsellor) (Sara)
- Demons (villainous characters) (Ella)


- Todorov Narrative Theory (challenges) (Ella)  Psyco relation 
- Poster (Sara and Monisha)
- Film Review (Ella)
- Editing (Sara)


2. How effective is the combination of your main product and ancillary texts? WEBSITE (WIX.COM)


-Ella Ponting - Film Review 


-Sara Avramovska - Poster and Teaser Poster 


 -Monisha Roy - Poster and Teaser Poster 

 

3. How did you use media technologies in the construction and research, planning and evaluation stages? PREZI

Construction - Sara Avramovska 
Research - Ella Ponting 
Planning - Monisha Roy 
Evaluation - Group Answer 


4. What have you learned from your audience feedback? (Monisha Roy) 

INCUBUS Video Feedback Questions - (EP & SA)

Prior to shooting our video feedback to our film, we decided to construct 10 questions that fell under the categories of representation, editing, target audience and improvements. Rather than improvising, we decided to construct well-thought out questions so to obtain  informative and relevant responses. We researched both written and verbal questionnaires to gain more of an understanding of the types of questions an interviewer would ask their respondents. After simplify questions 


- Film Review Feedback (Ella Ponting) 
Posters Feedback (Sara Avramovska and Monisa Roy)
'Incubus' Short Film Feedback (Group Answer) ​

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