AUDIENCE RESEARCH - BY SARA AVRAMOVSKA (SA)
Audience (Google Definition) '' the assembled spectators or listeners at a public event such as a play, film, concert or meeting'' in other words, an individual or a group of people that consume any media text though Radio, Newspaper and Magazine, TV or online which are also fall into the media form categories. Audiences are divided into 2 categories:
Mass Audience: intended to reach a large group of audiences.
Niche audience: is a term used to describe a smaller group of audience that are influential with a unique interest into the media form.
Without audiences there will simply be no media and the mass media within today's era is becoming increasingly competitive them ever in order to gain more and more audiences and make more profit. due to this it is very important to acknowledge our Psychological Thriller target audience, mode of address, audience segmentation as well as audience feedback/response to our final product once it is constructed.
Why do some people enjoy Psychological Thrillers while others don't?
By Sara Avramovska (SA) & Monisha Roy (MR)
Should't watching another human, even a fictional one, in a grip of mental terror be a discomforting and distasteful experience for all of us?! Well it is for all of the viewers, however some enjoy it for multiple number of reasons. According to Alfred Hitchcock ''People like being scared, when they feel safe.''.And this could possibly be one idea of why people enjoy watching Psychological Thrillers.
•For
the feedback of this particular question we have decided to sum up both male
and female views altogether. In a bullet point form. According to a professor and associate head
of the Brian Lamb School of Communication at Purdue University, Glenn Sparks,
has stated that the reasoning behind the love of Psychological Thrillers is
related to the increased heart rate, respiration and blood pressure. According
to an article found on www.psychocentral.com,
‘’
After
the film is over, this physiological arousal lingers, Sparks said. (We’re just
not aware of it.) That means that any positive emotions you experience – like
having fun with friends – are intensified, he said. Instead of focusing on the
fright you felt during the film, you recall having a great time. And you’ll
want to come back for more, he said.’’
Should't watching another human, even a fictional one, in a grip of mental terror be a discomforting and distasteful experience for all of us?! Well it is for all of the viewers, however some enjoy it for multiple number of reasons. According to Alfred Hitchcock ''People like being scared, when they feel safe.''.And this could possibly be one idea of why people enjoy watching Psychological Thrillers.
•For
the feedback of this particular question we have decided to sum up both male
and female views altogether. In a bullet point form. According to a professor and associate head
of the Brian Lamb School of Communication at Purdue University, Glenn Sparks,
has stated that the reasoning behind the love of Psychological Thrillers is
related to the increased heart rate, respiration and blood pressure. According
to an article found on www.psychocentral.com,
‘’
After
the film is over, this physiological arousal lingers, Sparks said. (We’re just
not aware of it.) That means that any positive emotions you experience – like
having fun with friends – are intensified, he said. Instead of focusing on the
fright you felt during the film, you recall having a great time. And you’ll
want to come back for more, he said.’’
QUESTIONNAIRES - By Sara Avramovska and Monisha Roy (SA&MR)
ADVANTAGES & DISADVANTAGES OF QUESTIONNAIRES (By Sara Avramovska)
ADVANTAGES -
For this task, our group was asked to create a questionnaire as it is an effective and convenient form/method of investigating into film itself as well as achieving a comprehensive perspective of our essential Psychological Thriller film genre .So, why are Questionnaires so useful? Well they help the individual conducting the research determine common patterns for example weather the stereotypical view of majority of male audiences being attracted to the action film genre while the female audience being attracted to the Romance film genre is true? Due to this within our questionnaire its is imperative that we incorporate the question ''What is your gender?''; the question is fairly simple however it will help our group to meet the expectations,needs, preferences and priorities of our target audience with analysed perspectives from our final results by both female or male participants of all ages.
Furthermore, questionnaires are fairly easy to analyse and a large sample of the population can participate at a cost-effective way weather it is though Internet Surveys, Written Questionnaires or Leaflets. (The different ways of delivering questionnaires are listed in more detail next.) Questionnaires also come in different forms from tick boxes, opinion based or factual to text free responses and with the familiar format to most participants these are usually and must be easy and quick to complete.Nearly everyone has had some experience with completing questionnaires weather they are about A2 Media Film Studies or filling in details at you GP. This furthermore makes the questionnaires simple to administer.
The researchers opinions will not influence the respondent especially within written questionnaires where there is no verbal or visual clues.
The final results can easily be quantified by the researcher or though as software program such as Powerpoint. When the data is collected it can then be used to compare and contrast and it can be used to measure change.
Same questions being asked (same information requested) reduces bias.
Allows people to answer them at a time convenient to them,
If anonymous perhaps more honest answers will be conducted,
Questions can be planned ahead of time by the analyst,
DISADVANTAGES - I also believe that for this task, we must not only focus on the advantages of questionnaires but disadvantages also; by being aware of the disadvantages of questionnaires, it will help our group to avoid and escape most to benefit accomplishing a rewarding/successful outcome.
Notice: The ways in which we will escape disadvantaging our questionnaires is written in red,
- If you forget to ask a question, it is impossible to go back to the participant, especially if they are anonymous. (By reviewing our questionnaires ourselves as well as our media teacher several times, we can be assured that we will not miss an important question.)
- Questions may be incorrectly completed due to the respondents misunderstanding the question due to poor design and ambiguous language used,
- Participants may ignore certain questions which will make the final outcome data unreliable. (The individual handing out the questionnaires must be present at all times while they are filled in by the participant, however they must not influence the participants answers therefore communication between the two is not allowed until the questionnaire is handed back. Once that is done the researcher will briefly look though it in order to be sure every question is competed.)
- There is a risk of weariness if common questionnaires are carried out frequently.
- There is no way of knowing if the respondent is being truthful or not. (There is no way of knowing if the respondent is being truthful unless they are attached to a lie-detector test however by including a large number of participants....)
- There is no way of knowing how much thought the respondent has put in. (Make sure that when you hand out the questionnaire to the participant they are not in a rush to be somewhere else or to do another activity. Make sure they are free.)
- There is a level of researcher imposition - this means that the researcher decides of what is most important to include which means some questions will be avoided therefore the final data may be missing something of importance itself. (Once I have completed the questionnaire, I will ask my group as well as my class ates/students who are also creating their questionnaire and my A2 Media teacher to review it and feedback on weather I have missed out on any important questions.)
- May lack validity.
- Participants may have different interpretations of the question An example of this includes ''good'' seen by one participant as ''poor'' to another. There is a level of subjectivity that is not acknowledged,
Most Common Ways Of Delivering Questionnaires - By Sara Avramoska (SA)
I believe that it is important for our questionnaires to be distributed in different ways as each of the ways listed below have their advantages disadvantages towards our final result. This will help our group determine
- Internet Surveys - Non-costly, can be accessed by anyone who uses the internet for free and they can also be shared and recommended though Facebook, Twitter, Snapchat and Instagram as few examples; the advertisement can help the researcher gain more participants.
- By Mail/ Post - It is easy to administer and the participant has a visual quality of the object if needed however the researcher does not have the ability to control weather the questionnaire will be sent or completed therefore this method is not as useful. A greater level of literacy is also required therefore the question is not misread or misunderstood. There is also a risk of the questions being filled in in the wrong order.
- Phone - Does not do any justice to visual material which is needed for our Questionnaire Nb. 2 as a question about which Psychological Thriller poster the participant prefers must be included therefore we are aware of how to develop and improve our own movie poster in order to please the or our target audiences expectations.Also if there are a large number of alternative answers to choose from it is not suitable as well as for long questions. However this method is useful for ongoing events and it achieves a greater anonymity then In person ''street mail intercept.''
- By Email - easy to conduct and less costly the mail/post surveys. People are more likely to fill in a questionnaire by email rather then mail.
- In person ''street mail intercept'' - Gives the researcher an opportunity to observe the participant however the interaction between the two, can influence the response therefore creating a bias outcome. Loss of anonymity is also an issue along with the cost of the interviewer.
Quantitative Research - By Sara Avramovska (SA)
''Quantitative data is data expressing a certain quantity, amount or range. Usually, there are measurement units associated with the data, e.g. metres, in the case of the height of a person. It makes sense to set boundary limits to such data, and it is also meaningful to apply arithmetic operations to the data.'' (Google definition)
Qualitative Research - By Sara Avramovska (SA)
''Qualitative data is typically descriptive dataand as such is harder to analyze than quantitative data. Qualitative research is useful for studies at the individual level, and to find out, in depth, the ways in which people think or feel (e.g. case studies).''
(Google definition)
''Quantitative data is data expressing a certain quantity, amount or range. Usually, there are measurement units associated with the data, e.g. metres, in the case of the height of a person. It makes sense to set boundary limits to such data, and it is also meaningful to apply arithmetic operations to the data.'' (Google definition)
Qualitative Research - By Sara Avramovska (SA)
''Qualitative data is typically descriptive dataand as such is harder to analyze than quantitative data. Qualitative research is useful for studies at the individual level, and to find out, in depth, the ways in which people think or feel (e.g. case studies).''
(Google definition)
Construction Phase - Sara Avramovska (SA)
Questionnaire Nb. 1 - By Sara Avramovska (SA)
As the preliminary stage of our A2 Media Film Coursework, for this task our group was asked to perform a broad study based around film . I have decided to take responsibility into creating a simple starting point by creating Questionnaire Nb. 1 of the audience research which is neccessary in the beginning stages as it can be extreamly helpful for our group to destinguish what type of media product we will conduct. The final results of the Questionnaires, both number 1 and 2, will be used to furthurore develop our initial ideas and designs that will alter the previous ideas we had in mind.
Questionnaire 1 construction - First Draft
(BY SA) For Questionnaire 1 myself and Monisha Roy have decided to
Questionnaire 1 - Second and Final Draft
QUESTIONNAIRE 1 AUDIENCE FEEDBACK - By Sara Avramovska (SA) and Monisha Roy (MR)
Questionnaire 1 by sara and monisha from saraavrsaraavramovskaaaa
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